Tracking campaign budgets, spend, and UTM data in HubSpot has long involved a patchwork of spreadsheets, separate analytics dashboards, and manual cross-referencing. With the July 2025 update to HubSpot’s Campaigns API, we finally have access to new endpoints that promise real, programmatic visibility—without jumping through so many hoops.

At Your HS Expert, we’ve spent years helping growth-minded teams push HubSpot further. These new API features directly address decades-old pain points for revenue operations leaders, marketing managers, and CRM admins who need clarity, automation, and trust in their campaign data.

What’s New: A Quick Overview of the HubSpot Campaigns API Update

• Automated Budget Tracking: Add, update, and pull campaign budget items via API endpoints—no more manual data entry in Excel.
• UTM Parameter Integration: Standardize and capture granular source/medium/campaign data for closed-loop attribution.
• Programmatic Insights: Tie spend to ROI by automating data flows into reporting—breaking down silos between spend and result.
• Better Governance: Scope controls and property management to keep data clean and access secure.

Why These Updates Matter For Growth Teams

If you’re like the teams we work with, you obsess over three questions every month:

• Which campaigns actually drove revenue?
• How are we trending against budget?
• Can we trust our campaign attribution data?

The previous HubSpot experience made these answers possible—but not painless. The new API update gives you tools to centralize and automate these answers, freeing up ops time and helping leadership make better decisions faster.

How the HubSpot Campaigns API Update Works

1. Budget Tracking—Automated and Granular

Manual spreadsheets are out. The budget items endpoints (part of the v4 Campaigns API) now allow you to add, update, and retrieve detailed line items for each campaign.

• Create Budget Items: POST new budget items by describing the spend type, amount, and channel (e.g., LinkedIn Ads, Google Search, Direct Mail).
• Real-Time Spend Updates: Use PATCH calls to update spend-to-date and adjust allocations as campaigns progress.
• Centralized Reporting: Sync your budget data to HubSpot dashboards for immediate, live visibility per campaign, channel, or business unit.

This means your finance and marketing data finally lives in sync—removing the guesswork from budget roll-ups and campaign ROI conversations.

2. Deeper UTM Data for Real Attribution

Few things erode marketing trust like broken attribution. The 2025 update lets you standardize UTM parameter capture—ensuring your original source, medium, and campaign always connect to deals, even months after the lead was created.

• Map UTM Data Programmatically: Sync UTM parameters (source, medium, campaign, etc.) from tracking URLs directly into HubSpot via the API, ensuring consistency across every channel and funnel stage.
• Hidden Form Fields: Use forms with pre-populated hidden UTM fields so every inbound lead is tagged and mapped back to its campaign source—automatically.

This arms revenue operations and leadership with closed-loop attribution—so you can finally stop debating whose spreadsheet is right.

3. New Endpoints & Operational Enhancements

• Scope Management: All write actions now require specific marketing.campaigns.write permissions to ensure security.
• Business Unit Data: The updated endpoints let you pull campaign results by business unit—enabling differentiated reporting for multi-brand organizations.
• Property Migration: The old hs_goal property is deprecated; transition any workflows or dashboards to the new campaign_goals paradigm for full compatibility.

Putting It All Together for Smarter Campaign Ops

• Sync budget items and real spend to each campaign so you always know where you stand, not just at month-end.
• Combine UTM and budget tracking to generate true channel ROI with formulas like:
  ROI = (Revenue from deals with matching UTM) / (Channel spend from campaign budget items)
• Trigger alerts via webhooks if a campaign’s spend approaches 80% of budget, giving teams time to optimize in real time—not after the fact.

When you layer in custom reporting and automation in HubSpot, these API improvements lay the foundation for more accurate forecasting, greater agility, and credible pipeline attribution.

Best Practices: Making the Most of the New HubSpot Campaigns API

• Centralize Data Flows: Use API integrations to feed budget and UTM data where your team already reports (HubSpot dashboards, connected BI tools, etc.).
• Document Campaign SOPs: With more granular data at your fingertips, establish clear processes for naming conventions, budget update frequency, and UTM tracking to maintain trust as you scale.
• Review Permissions Regularly: Ensure team members and integrations have just-enough access for their responsibilities—especially as write scope is enforced by the new update.
• Automate Routine Checks: Schedule periodic audits or notifications (e.g., when budget usage is high or ROI dips) so you catch and fix issues early.

What This Means For HubSpot Admins and RevOps Leaders

The expanded reporting, automated budget management, and clean UTM flows unlock a new era of operational confidence. For HubSpot admins and operations leaders—especially those supporting B2B SaaS and fast-scaling professional services teams—this is the relief you’ve been waiting for. We recommend:

• Auditing your current campaigns and budgets for gaps in attribution
• Mapping your primary channels and UTM conventions to the new API endpoints
• Engaging a trusted HubSpot solutions partner (like us!) when you want smooth implementation, migration assistance, or ongoing optimization

We know these changes can seem daunting, but they’re exactly what’s needed to create scalable, data-driven campaign operations as your business grows.

Ready to Take Your HubSpot Campaign Tracking to the Next Level?

If you’re looking for hands-on help—whether scoping out the new API setup, migrating old campaigns, or creating reporting dashboards that finally bridge spend and results—our team has seen (and solved) it all. Request a free discovery session to see exactly how we’d make the new Campaigns API work harder for you, from budget tracking and UTM management to custom reporting across business units.

FAQ: HubSpot Campaigns API Update

Who can access the new Campaigns API budget and UTM endpoints?

The new endpoints are available to all HubSpot Enterprise accounts as of July 2025, with scope-based permissions (write and read) now enforced.

Will these API updates break my current workflows or integrations?

If you rely on the deprecated hs_goal property or older endpoints, yes, you will need to migrate to the new campaign_goals properties and update your integrations to the latest endpoints. Plan migration carefully to avoid reporting gaps.

How do I set up automated budget tracking if my finance data lives outside HubSpot?

We recommend building or using an integration to sync finance or ad platform spend directly into HubSpot using the new API. This eliminates manual data entry and keeps your dashboards live.

Can I track UTM parameters for leads from channels like paid social, referral partners, and email?

Yes. By programmatically mapping each UTM value to campaign records (and using hidden form fields), you can track sources and mediums for any channel where you control the link and campaign tag structure.

How can I make sure my data remains accurate as campaigns scale?

Adopt strong naming conventions, audit fields regularly, and automate routing/alerting for budget and attribution anomalies. Routine API-driven checks catch issues before they affect reporting.

Want to see a live demo or talk through the best ways to automate your HubSpot campaign ops? Book a call with Your HS Expert and discover the difference deep HubSpot knowledge can make for your business.